Life: an endurance event

So, first off, a word about the Nike advertisements. I’m a runner and in my day I ran 3 NY Marathons, but the most recent was 1991. I see life through the lens of that sort of endeavor. One winner of the NY Marathon said afterwards, “The will to win is nothing without the will to prepare.” There’s a fundamental truth in that. We all want the finish line, but are we willing to do the dawn practice runs on Sunday morning?

In the late 80’s and early 90’s, Nike ran one of the most moving ad campaigns ever: “There is no Finish Line” along with “Just Do It” motivated me to put in the miles and hours so that I could run 26.2 miles in a race.

Now, over 20 years since that last Marathon, those words still motivate me to put in the time and miles and hours to run the race of my life. Of course I want to jump to the finish line, but the finish line of life? Do I really want to jump straight there? No.

So, please pardon my use of those iconic Nike Ads. they still get me out of bed and back on my feet and to the task at hand. I have meetings to go to and meditation to become comfortable with. I’m trying Yoga and learning about Mindfulness. I’m trying, because there really is a finish line, and I have miles to go before I sleep. running shoes



One thought on “Life: an endurance event”

  1. This is great! The only thing I would add is the idea that life is not just doing. “Just Do It” is very motivating when facing a goal with a purpose. But as you said, it’s not about the end. We can’t overlook the importance of simply being. It is the spiritual component on the human journey. “We are spiritual beings on a human journey”. I believe all addictions stem from spiritual deficiency. When we don’t see our intrinsic value and we may believe the answer out there somewhere, when we reach the finish line. So, yes, let’s “Just Do It” and also let’s not forget as we get up early to practice, the fundamental joy in simply being alive for the journey.


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